Lemme DOOH

About

A high-visibility digital out-of-home campaign for Lemme, bringing the brand’s playful aesthetic to the streets of New York City. To support the launch of Lemme Glow Lollipops and Lemme Purr gummy vitamins, we developed a series of vibrant and eyecatching animated spots designed specifically for the LinkNYC network's iconic vertical display kiosks.

Year

2024

Client

Lemme

Role

Motion Designer,
Art Director

Motion Design

Motion Design

Motion Design

Art Direction

Art Direction

Art Direction

Branding

Branding

Branding

I led the creative development, art direction, and animation for four distinct motion sequences, transforming existing brand assets into a dynamic urban advertising experience. My focus was on maximizing the impact of the vertical format, ensuring each product’s unique identity was captured through punchy, high-energy animation that maintained brand consistency the city advertising circuit.

I led the creative development, art direction, and animation for four distinct motion sequences, transforming existing brand assets into a dynamic urban advertising experience. My focus was on maximizing the impact of the vertical format, ensuring each product’s unique identity was captured through punchy, high-energy animation that maintained brand consistency the city advertising circuit.

I led the creative development, art direction, and animation for four distinct motion sequences, transforming existing brand assets into a dynamic urban advertising experience. My focus was on maximizing the impact of the vertical format, ensuring each product’s unique identity was captured through punchy, high-energy animation that maintained brand consistency the city advertising circuit.

Key Credits

Production Partners
Lemme

Key Credits

Production Partners
Lemme

Key Credits

Production Partners
Lemme