Brandcast

About

Celebrating YouTube's platform dominance for their 20th-anniversary, utilizing a multi-screen stage design to engage advertisers and creators alike. Partnering with the internal creative team, we developed a live motion system to visualize YouTube’s market momentum into live spectacle and created bespoke performance visuals for Lady Gaga, bridging the gap between corporate storytelling and high-energy entertainment.

Year

2025

Client

YouTube

Role

Lead Motion Designer

Motion Design

Motion Design

Motion Design

As a lead Motion Designer, I played a key part in establishing the show’s core motion language, from the foundational branded idle state to the high-energy Pre-Show. My role focused on defining the core motion system and leading the motion for the Pre-Show, crafting the initial visual touchpoint for the live audience.

As a lead Motion Designer, I played a key part in establishing the show’s core motion language, from the foundational branded idle state to the high-energy Pre-Show. My role focused on defining the core motion system and leading the motion for the Pre-Show, crafting the initial visual touchpoint for the live audience.

As a lead Motion Designer, I played a key part in establishing the show’s core motion language, from the foundational branded idle state to the high-energy Pre-Show. My role focused on defining the core motion system and leading the motion for the Pre-Show, crafting the initial visual touchpoint for the live audience.

Key Credits

Production Partners

Key Credits

Production Partners

Key Credits

Production Partners

Next work

Google TV CES

Google TV CES

Google TV CES