Google TV CES

About

A high-impact digital OOH takeover for Google TV during CES 2024, featuring a series of large-scale animated sequences on the Las Vegas Strip. Occupying a massive 45-foot-high, 175-foot-long curved LED billboard, the campaign was designed to introduce Google TV’s "all-in-one" platform to the tech industry’s largest annual gathering.

Year

2024

Client

Google

Role

Motion Designer

Motion Design

Motion Design

Art Direction

Art Direction

I took full creative ownership of the Recommendations segment in the campaign, complete with art direction, design and animation. My role focused on visualizing Google TV’s personalized recommendation engine, translating complex algorithmic data into a fluid, user-centric motion narrative. This required a deep understanding of the 175-foot curved LED architecture, ensuring the animation felt balanced and impactful across the massive, non-linear surface.

I took full creative ownership of the Recommendations segment in the campaign, complete with art direction, design and animation. My role focused on visualizing Google TV’s personalized recommendation engine, translating complex algorithmic data into a fluid, user-centric motion narrative. This required a deep understanding of the 175-foot curved LED architecture, ensuring the animation felt balanced and impactful across the massive, non-linear surface.

I took full creative ownership of the Recommendations segment in the campaign, complete with art direction, design and animation. My role focused on visualizing Google TV’s personalized recommendation engine, translating complex algorithmic data into a fluid, user-centric motion narrative. This required a deep understanding of the 175-foot curved LED architecture, ensuring the animation felt balanced and impactful across the massive, non-linear surface.

Key Credits

Production Partners

Key Credits

Production Partners

Key Credits

Production Partners

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