Made on YouTube

About

An innovation-led keynote for Made on YouTube 2025, marking the first major event execution of the platform’s newly evolved motion identity. We were tasked with adapting and expanding YouTube’s fresh brand guidelines and motion system for a creator-centric stage, translating complex product features and UI into a cohesive, high-fidelity motion system.

Year

2025

Client

YouTube

Role

Lead Motion Designer

Branding

Branding

Branding

Motion Design

Motion Design

Motion Design

As a lead designer and animator on the motion toolkit team, I helped refine YouTube’s newly launched motion system for a product-driven keynote environment, including the branded idle state for the live show and broadcast. I also led design and animation for the Business section, working closely with YouTube’s product team to translate Figma prototypes into polished UI motion.

As a lead designer and animator on the motion toolkit team, I helped refine YouTube’s newly launched motion system for a product-driven keynote environment, including the branded idle state for the live show and broadcast. I also led design and animation for the Business section, working closely with YouTube’s product team to translate Figma prototypes into polished UI motion.

As a lead designer and animator on the motion toolkit team, I helped refine YouTube’s newly launched motion system for a product-driven keynote environment, including the branded idle state for the live show and broadcast. I also led design and animation for the Business section, working closely with YouTube’s product team to translate Figma prototypes into polished UI motion.

Key Credits

Production Partners

Google, Events + Experiences
Good Sense

Key Credits

Production Partners

Google, Events + Experiences
Good Sense

Key Credits

Production Partners

Google, Events + Experiences
Good Sense

Next work

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Victoria's Secret Fashion Show

Victoria's Secret Fashion Show